Street Food Virtual Festival is an immersive virtual experience that brings together diverse food vendors in a single digital space to help boost sales. Launched in response to COVID-19 lockdowns, it recreates the feeling of strolling through downtown streets, letting users explore and enjoy food and drinks as if they were there in person.
As the XR UX Designer, I design the end-to-end virtual experience, from account setup and character creation to post-purchase interactions and in-world mini-games. I collaborated closely with 3D designers, Game Director, and developers to ensure that every experience was both engaging and technically achievable.